Francesca is a product marketing manager and content strategy leader with expertise in travel, aviation, luxury, lifestyle, healthcare, FinTech, and SaaS products.

With a decade of experience, she works best at the intersection of analytics & communications.

Please reach out for specific work samples.

SERVICES

BRAND STRATEGY

Gen-AI Content Training & Production

Competitor landscape audit

SEO Content Audit & Keyword Research Analysis

Market research & analysis

Consumer insights

Brand Persona development

Brand workshops

BRAND STORYTELLING

Editorial Content Strategy & Calendars

Brand Positioning

Campaign Concepts

Thought Leadership Development

Channel Distribution

Copywriting

BRAND ACTIVATION

“Writing For Search Intent” Training

Integrated Marketing Plans

Go-To-Market Strategy & Execution

Team Building & Stakeholder Management

06.23.24 // MEDIA OUTLIER // Podcast Guest on Media Effectiveness & Long Term Brand Building. In our first episode of #MediaOutlier, we explore the science behind media longevity, strategies that go beyond the immediate, and perspectives from top experts in the field.

03.10.24 // PUBLICIS GROUPE // Podcast Guest on Lessons Learned on the Community Aspect of How We Work. Guest hosted a recent employee podcast episode with senior leadership about mid-career growth in the media space. We covered key career-pathing topics including how Publicis Empowers Early/Mid-Career Talent.

12.10.23 // AWARD WINNER // Platinum Hermes Award, Ebbo Rebrand. Rebrand and Site Redesign Reshapes Merged Loyalty Businesses.

4.10.23// AWARD WINNER // Gold AVA Digital Award: Kaleidoscope Website Redesign.