Strategic copywriting tactics led to 1.5M total visits during the brand’s “WayDay” promotion, with $1M in total sales.

Own creative content strategy + calendars, write all micro-copy for email, paid and organic social advertising, and strategize daily send tactics.

Pitch creative work to stakeholders and develop revised navigational nomenclature, brand identity, and messaging guides.

Design, write, edit, and improve product flows, interface language, and product names for 600+ hotels on the native app.

Recently launched the Tokyo and London market copy with the primary goal of translating a complex architecture into approachable content.

Write effective micro-copy to drive users to find the best hotel price based on crowdsourced ratings and visitor data.

To help Avionos adapt to post-pandemic consumer habits, I led B2B instrument development with a third-party vendor to field surveys of a US-based audience.

Conducted detailed crosstab analysis with consumer data across age groups and generations.

Developed key findings and a full-scale data study on consumer behavior.

Sample advertising copy for Couture Brands, a luxury beauty company based in NYC.

Seeing a gap in the customer experience, I improved the information architecture of this customer help page to anticipate customer questions and be mobile responsive.

I worked with a UX design team to create an evergreen UX template with one CTA, clear instructions, and direct access to the help page. This reduced the number of calls to the national customer help line by about 20%.

Developed a detailed sitemap covering every element of the purchase path for ticketholders across all markets within the Broadway Across America network.

Streamlined all UX content strategy to shorten the customer purchase path and layer in additional e-commerce functionality, FAQs, and product description copy.

Optimized micro-copy to streamline the customer purchase path from online account to product.

Press releases and other digital assets were getting minimal user traffic. I clarified page tags to align with chronological media content for decades of press coverage to improve visibility.