Amazon Web Services (AWS) Data Campaign: Forbes Brand Voice Product Marketing Campaign
Marketing complex machine learning and AI technologies by translating functionality into approachable content, I recently led the content strategy for Amazon Web Services to be 10% more profitable than the average agency account in 2021.
Through collaboration with AWS and some of its most high profile customers like Slack, MorningStar, GE Digital, and the Australian Olympic Team, I led the Editorial Team to develop engaging content for the AWS Forbes BrandVoice channel.
After writing and publishing just half of the articles included in the Forbes partnership, AWS reached 91% of its pageview goal.
High quality of work and efficient onboarding of new writers led to higher page engagement and impressions than any previous AWS content program. Francesca’s leadership positioned Walker Sands as a key partner in AWS’s campaign to transform businesses through the power of data.
Forbes // The Future of work: how slack is reinventing hybrid collaboration with machine learning
That virtual meeting that could have been an email? It should have been a Slack Huddle or a clip. With the help of AWS machine learning (ML), the company has reinvented collaboration across time zones in an increasingly isolating hybrid workplace.
forbes // the future of energy: using digital twins as a strategic asset at GE digital
Using ML, GE Digital helps its customers achieve desired outcomes more quickly with a Digital Twin library—as much as 75% faster in some cases—while reducing reactive maintenance efforts by up to 40% in less than one year.
Forbes // making gold medalists with machine learning
What if you could push a button and beat the fastest turn in the world for the 100m backstroke? For Swimming Australia, a more unified view of data was essential to optimizing athlete performance at the Tokyo Olympic games—and bringing home nine gold medals.
