SERVICES | Branding, Creative Direction
WEBSITE | https://www.birchlane.com/
OVERVIEW | As a copy lead on the in-house creative team, I produced marketing materials across all print and digital platforms and oversaw campaigns for key shopping holidays. I also worked closely with senior leadership to drive a much-needed brand refresh – elevating Birch Lane to a true style destination.
SCOPE —
Track SEO results through SEMRush, Moz, Ahrefs, Screaming Frog
Mentor junior creatives on all projects
Print & Digital Marketing Copy
Brand Refresh Exploration
Major Shopping Holiday Campaigns
Catalog Editorial
Social Media Content
Copywriting Support
