I owned creative content strategy for AllModern, Wayfair's modern lifestyle brand. With a goal of increasing revenue and conversion rate, I built the brand's first A/B testing copy strategy for major promotions across YouTube, Facebook, and Google platforms.
The result? Product copywriting tactics building off of past "wins" led to the 1.5M total visits during their "WayDay" promotion, with $1M total sales.
Other responsibilities included tracking SEO results, writing all social media copy (1M followers) for AllModern and their sister brand, Birch Lane.
SCOPE —
Creative Direction
Promotional CRO Strategy
A/B Testing
Brand Refresh Exploration
Major Shopping Holiday Campaigns
Catalog Copy
Social Media Content
SEO Support
Navigational nomenclature
Brand Identity
Messaging Guides
